Ident Evaluation
09:58

As you can see by the post below I have now finished my ident production. I really enjoyed working on this unit and I felt I had a great group that allowed everyone in the group to make progress effectively and quickly.

Overall I am quite pleased with the finished production that I have created, I like how I have superimposed the morph character in the same shot as the penguins falling off their chairs as my original plan for this was to use intercutting to get this shot.

To put the entire ident project together I used Power Director 9, to create the ending title scene on the blue background I used Adobe Photoshop CS5 and used 98 images to create that. The sound track is accredited to the BBC for their 'Morph' series and with thanks to YouTube for providing the track.

To improve on this project I believe we could have taken more shots to make for a clearer transition between shots and then this could have been sped up but I feel the timing of the ident was great, because the title credits were so flexible this could be sped up to make the ident 10 seconds long or as it is now is a few milliseconds off from being exactly 15 seconds. The groups aim was to each create a seperately edited ident aiming for this time and I feel that we all managed to make our idents flexible enough to maintain this time zone so if a channel needed to set a different time for their idents then the idents would be simple enough to get the exact timing that the broadcaster would need.

I feel the quality of my ident is good, I managed to create the end titles in 1080p in Photoshop, the images of the penguins and morph were taken in 8 megapixels and the entire project was exported in AVCHD format 1080p.

I think that our ident suits the target audience as we have kept the ident really clean, simple and to the point by not overcrowding sets, adding extravagant amounts of detail and keeping the camera steady in taking shots. We also used bright colours such as the background as well as the titles being white upon a blue background. Wealso kept in mind the needs required for such a diverse establishment, we feel that the title of our ident is what makes the ident. It is very visible, bright, bold and stands out.

The ident is very brandable as it is not aimed at any particular season, style, colour variant or genre of media. The ident could be used at the end of a performance, before title credits, at the end of showcased work or before a motion film picture.
0 comments

Finished Ident
12:50

Below is a video of my completed ident project, it is 1080p HD and I created it using Power Director 9. I made the blue title sequence using Adobe Photoshop CS5 and that used 98 frames. The video is the green screen footage of the penguins and morph. I super imposed the video of morph in front of the penguins in the shot where the penguins fall down.

0 comments

Stop Motion Animation Research (For a TV Ident)
12:58

Stop Motion Animation ReasearchStop Motion Animation in TV
Dominating children's TV stop motion programming for three decades in America was Art Clokey's Gumby series, which spawned a feature film, Gumby I in 1995, using both freeform and character clay animation. Clokey started his adventures in clay with a 1953 freeform clay short film called Gumbasia which shortly thereafter propelled him into his more structured Gumby TV series.
Rankin/Bass is a very famous stop-motion company. Since the 1960s it has been making many stop-motion Christmas specials such as Rudolph the Red-Nosed Reindeer, The Year Without a Santa Claus, Santa Claus is Coming to Town, and many others.
In November 1959 the first episode of Sandmännchen was shown on East German television, a children's show that had Cold War propaganda as its primary function. New episodes are still being produced in Germany, making it one of the longest running animated series in the world. However, the show's purpose today has changed to pure entertainment.
In the 1960s, the French animator Serge Danot created the well-known The Magic Roundabout which played for many years on the BBC.
The British artists Brian Cosgrove and Mark Hall (Cosgrove Hall Films) produced a full length film The Wind in the Willows and later a multi-season TV series The Wind in the Willows based on Kenneth Grahame's classic children's book of the same title. They also produced a documentary of their production techniques, Making Frog and Toad.
All information is gathered from here.
0 comments

TV Idents from the UK, USA and the rest of Europe
12:56

The UK and Europe
Station idents are normally used in between shows and some are considered the most important portion of a network's presentation. Unlike in the US, broadcast stations in Europe do not identify by callsign, although many European networks brand by their usual channel number. From the 1960s to the early 1990s, most broadcasters used a single ident, sometimes making special variants for special events and holidays. Nowadays, many networks have complete sets of idents based on a central theme or branding element, and most of the time these idents also build the basis for the rest of the appearance of the channel.
In the present day, idents can vary in complexity from a simple static image to a live-action film, or even computer graphics generated on the fly (the idents used by BBC Four from 2002 to 2005 are an example of the latter, its idents reacted to the sound of the announcer's voice and background music and therefore, at each playout, no two idents were ever exactly the same).
Before January 1, 1988, on the ITV network, each programme would be preceded by the ident of the regional company that had made it, and this would be broadcast throughout the network, i.e. by all companies showing the programme. It meant that viewers across the country would see a "Yorkshire Television" logo and hear the corresponding fanfare before Emmerdale Farm and "Scottish Television" idents before Take the High Road. In consequence, most ITV-produced series shown abroad would also be preceded by the producing company's logo - for example, viewers watching Upstairs, Downstairs on PBS would see the logo and fanfare for London Weekend Television before the start of the programme. In 1988 programme-making companies were credited with a briefer caption at the end of the programme instead. Since the consolidation of the ITV network in the early 2000s, the variety of creative and distinct regional identities that made ITV unique in the UK have largely disappeared, UTV and STV being more or less the only notable exceptions.

United States
Television stations are required to identify themselves each hour in the US. The station must identify its main call sign along with the community of license and any other call signs it uses. Translators are required to be identified twice a day, once at about 9 a.m and 3 p.m. local time.
0 comments

Where we're going
09:55

In our media class I am working as part of a group to create a motion idents through the media of stop motion animation for Park Hall Media Department, read more about this here.

Our plan is to make a 10 - 15 second ident using famous characters in the world of stop motion animation and incorporate this in to what the Park Hall Media department is all about. We are showing two penguins which play on the characters from the classic 'Pingu' and we are using the character Morph to film the two penguins watching a film about the media department, for this film we may use a video from the module where we created a group on editing for teenagers, this in turn is safer than using third party footage as this is our own material.

So far we have designed our characters, brainstormed on what our ideas are, researched techniques that we are going to use and now all we have left to do is create our storyboard then we are able to begin filming. We should be filming the ident on wednesday morning.

Jack creating a second penguin


Jacks first Penguin


Jordan creating Morph
Jordans carrot (not being used in ident, uploaded to demonstrate creativity)


0 comments

Fashion Show Advert
13:23

I have worked in a group with Chloe Lawrence, Jack Moon, Jordan Knight and Mollie Davis to create a promotional stop motion animation for a client; the client was Miss Raison from the Park Hall Media Department, the promotional materil was promoting a Fashion Show which was a charital campaign ran by Birmingham Childrens Hospital in order to raise money for a new state of the cardiac theatre.

The campaign was called "Have a Heart" so we created a character made out of red plasticine in the shape of a heart, as one of the key aspects of the campaign are people with hands on their hearts, so in the crowd of this heart walking down a cat walk you could see the hands trying to reach out for the heart and then the hands would effectively "have a heart". Below is the final product.

We spent around four days creating the end product and to create this, the software used was Adobe photoshop elements and Power Director 9.

0 comments