Unit 29 - Music Video Production 17:57

Moodboard



This is our Moodboard for our music video project; The Cave by Mumford & Sons



Research Findings

I uploaded the survey we carried out to a group of teenagers. Below are the findings in chronological order:


Favourite Music Genre:

1. RnB
2. Indie
3. Electro
4. Grime
5. Pop
6. Rock
7. Dubstep
8. Rap

How often do you watch music videos?

1. Daily
2. Weekly
3. Fortnightly

How do you consume music videos?

1. Internet
2. TV
3. Mobile

Who do you watch music videos with?

1. Alone
2. Friends
3. Family

Do you have to see a music video befoe you commit to purchase a song?

1. No
2. Depends
3. Yes

How do you watch music videos?

1. Home
2. Work
3. Friends
4. Family

Order of Importance

1. Music
2. Story
3. Comedy
4. Popularity
5. Dancing
6. Special Effects
7. Emotion
8. Aspirational Lifestyle
9. Fashion

Music Video Planning

Posted by Gary at 10:13

The song we are basing our music video upon is called "Harder, Better, Faster, Stronger" by a band of 2 people called "Daft Punk". We are hoping to capture what Daft Punk is all about, mainly using lots of technology in the video and merging this with real life such as electronic helmets that display messages which may be a problem with our budget but we hope to convey this as much as possible in our video. We are currently in the process of investigating our findings from our research so we are not making any strong decisions at the moment as we hope to have looked at our collected data and then make decisions with our findings in mind.

Filming Log

Our group has now finished filming the footage for our music video and are well in to the way of the editing stage. We are keeping as close as possible to our original storyboard, but since creation of the storyboard we have all had seperate ideas and we are all going to create an individual music video from the footage we have collectively gathered. When editing our videos we all realized how we don't really have any happy scenes in the video, mostly sad moments. This has made us decide to add another scene in the music video of Dan ripping up the picture of the mysterious lady in the photograph and replacing this with other girls whom could be his girlfriend, the idea is to let the viewer decide. A potential issue is if we do not portray this how we intend then the viewer may think that all of these girls have hurt Dans feelings in some way so we need to portray that Dan is happy when replacing the original mysterious lady with new pictures. The media we thught of using for this was stop motion, all the group has had good experience with this and it would bring an iconic scene to the music video.
Through out the filming process I have played a multitude of roles including directing the order in which the production process is going, I have played a role in making sure we stick to the story board as well as ensuring there

Adding "awesome" to our music video

A few days ago the class got together in a discussion and we looked at some popular music videos on YouTube. The class have all been tasked with adding a more dynamic scene to our music videos. In our group we brainstormed and came up with a few ideas we thought would make our video more appealing to our audiences. As a continuous scene in our music video you can see a face of a random woman we found via Google and this is used to represent the lead characters loss of a girlfriend in the video; we thought we could create a stop motion of Dan ripping this up and replacing it with other faces. Another idea is to use a prop, we have in mind a life size Marilyn Monroa as photographed on the left (minus the fashion show banner) or a giant 3D heart we have access to (was also used in the Media Fashion Show). We would incorporate Marilyn Monroe in the video as an icon, or the heart to represent feelings. We are i the process of storyboarding our new scene to add to the video, I will post where we are going with this after we've completed storyboarding.

Our group has now finished filming the footage for our music video and are well in to the way of the editing stage. We are keeping as close as possible to our original storyboard, but since creation of the storyboard we have all had seperate ideas and we are all going to create an individual music video from the footage we have collectively gathered. When editing our videos we all realized how we don't really have any happy scenes in the video, mostly sad moments. This has made us decide to add another scene in the music video of Dan ripping up the picture of the mysterious lady in the photograph and replacing this with other girls whom could be his girlfriend, the idea is to let the viewer decide. A potential issue is if we do not portray this how we intend then the viewer may think that all of these girls have hurt Dans feelings in some way so we need to portray that Dan is happy when replacing the original mysterious lady with new pictures. The media we thught of using for this was stop motion, all the group has had good experience with this and it would bring an iconic scene to the music video.


Through out the filming process I have played a multitude of roles including directing the order in which the production process is going, I have played a role in making sure we stick to the story board as well as ensuring there


Here is a link to the Google Documents version, blogger has shortened the iFrame.






Above is mine and Dan's powerpoint comparing a popular band (The Killers) with a not so popular band (Walk Off the Earth {WOTE}). Also, please note that this displays differently on Google documents, rest assured the powerpoint version works fine, also there are many interactive elements to this such as hyperlinks and embedded video which will not display on the online version.

Walk off the earth information:

Genre: Indie / Reggae / Ska Location Burlington, Ontario, CA Profile Views: 717479 Last Login: 07/01/2011 Member Since 15/05/2006 Website walkofftheearth.com   Record Label Slapdash Records Type of Label Indie
About Walk Off the Earth.. Hailing from Burlington, Ontario Walk Off the Earth are comprised of 3 members, all with extensive backgrounds in the Canadian music scene - usually behind the scenes as writers or producers. In two short years, the band sold over 2000 CD’s through their own label, SlapDash Records while sharing the stage with noteworthy outfits like Bedouin Soundclash, K-OS, Ill Scarlett, The Johnstones, and many more! Their sophomore album, ‘My Rock’, is due in 2009 and will take off where their charming reggae-rock debut Smooth Like Stone on a Beach took off! Taking cues from legends before them like; The Clash and The Police - it’s just a matter of time before we’re all humming their infectious melodies down the street on the way to work! Walk Off the Earth will join Warped Tour this year for a few dates and tour their new release. Expect to hear more from these cats..... “The tracks recorded for Smooth Like Stone On A Beach showcase solid musicianship and a keen sense of pop sensibility but the humour and energy of WOTE’s ska-tinged reggae rock is undeniably infectious. The fact that these guys are professional party makers oozes on every track.” - View Magazine.... Everyone loves a good stoner band, which is why Walk Off The Earth's sophomore album, My Rock, warrants some serious summer spin time. Their smooth reggae music is perfectly chill and collected, best suited for party campfires and backyard barbeques. It's a much stronger effort than their debut, Smooth Like A Stone On The Beach, which was packed with memorable tracks but not the star power of this release. My Rock finds the band moving in a more imaginative and solid direction, where the reggae is balanced with soothing melodies, smart lyrics and tangy guitars. "Money Tree" best emphasizes their harmonious side, "Julia" and the re-recorded "Broke" show off their penchant for summer beats, and their cover of Treble Charger's "Red" shows their ability to take something beautiful and add their flavour. This is definitely a record to bring to the cottage this summer. (SlapDash) .... .... ..Booking Inquiries.. Ryan Heerschap - Underground Operations.. ..ryan[at]undergroundoperations.com......

               source: http://www.myspace.com/walkofftheearth



This video isn't a convential music video we see on our screens every day, such as Mr Brightside - The Killers, however, The Killers will have had more financial backing and resources to make their music video appeal to their audience. Where the videos by WOTE will have most likely been a viral attempt by the band manager and these seem to be paying off quite well if you look at the bands youtube's channels subscription figures:

#24 - Most Viewed (This Week) - Musicians - Canada#14 - Most Viewed (This Month) - Musicians - Canada#55 - Most Viewed (This Month) - Partners - Canada

These videos have taken on their own style in the production of the videos, for example we can see all instruments and equipment used on the screen; this will also be appealing to talent scouts as they can see all of the equipment being used. On the bands youtube channel I found  a video titled 'Ceiling Kick' where it shows two of the band members on tour where they attempt to kick the ceiling and later the wall, this shows the bands personalities, relationships showing they're not 'manufactured' and may also be another attempt in making the band 'viral' as there is this common story we hear about rock stars on tours in hotel rooms getting up to 'rock star antics' and this may have been a modern day take on the supposedly 'rebellious' nature of rock stars.



Above is the groups powerpoint, I'm working with Daniel and Gavin. The powerpoint is not yet completed, we are going to add information about the band Walk off the earth.