Ident analysis 09:45

Ident/ Channel	Length and format	Type of sound (describe it – diegetic/non-diegetic)	Target audience	Setting/props characters              no. of characters
Pixar Ident	10 seconds	Diegetic sound Squeaks and sound effects	People who want to see a Pixar movie (mainly children between the age of 4 to 12)	The props that appear are the letters P, I, X, A and R which are lined up to make the word Pixar. The only character is a lamp who squishes the I.
DreamWorks Ident	21 seconds	Non-Diegetic sound Mood music	People who want to see a DreamWorks movie (mainly children between the age of 4 and 12)	It is set in a blue sky with white clouds and there is a crescent moon. The only character is a boy with a fishing rod who fly’s up to the moon using balloons which them pop to create the word DreamWorks
BBC 3 ‘Magic Number’ Ident (2003-2008)	14 seconds	Diegetic Sound Music Represented coming from the characters	People who watch BBC 3 (mainly people between the age of 16 and 40)	It is set in a dark room with the word THREE inside it. There are 19 Characters who are around and on the word ‘THREE’ they are all singing the song ‘3 is a magic number’
BBC 1 Ident ‘Hippos’	30 seconds	Non-Diegetic Sound            Mood Music	People who watch BBC 1 (a vast variety of people but mainly from the age 12 to 50)	It is set in an African Lake. There are lots of hippos swimming around underwater, the number of hippos is uncertain. At the end some of the hippos swim in a circle around the BBC One logo.
Ceebeebies Ident         ‘Dance’ (2004)	15 seconds	Non-Diegetic Sound            Mood Music	Children that watch Ceebeebies (aged between 3 and 6)	The Background of the Ident resembles a lava lamp.                 The characters are two yellow blobs that ‘dance’ with each other.
E4 ‘Coloured Block’ Ident	16 Seconds	There are both Diegetic Sounds There are two main sounds, the channel 4 blocks logo smashing and the noises the e4 logo’s make.                And Non-Diegetic Sounds           When the E4 logo’s start jumping around, music starts.	People who watch E4 (usually aged between 13 and 33)	The Background of this Ident is completely black and it starts off like the Old Channel 4 Ident’s with a number 4 made of coloured blocks.               The 4 then falls over and shatters into pieces, the pieces all turn into E4 logos that jump around.
‘The Simpsons’ Sky 1 Ident	28 Seconds	Diegetic Sound  All the sound in the Ident is being made by the characters or objects in it	People who watch Sky 1 (Usually from age 10 to 40)	The setting is in the Simpsons world, it starts off in the Simpsons home, on a street and then a hospital looking place.                    The Characters that are in it are, Lisa, Maggie, Homer, Marge, Bart, Santa’s Little Helper, Itchy and Scratchy.

This is some of the reaserch i have done for my group for a project, the project being we have to create an Ident for the media department at Park Hall Academy. The rest of my group are Gary, Jordan and  Jack.

Journalism Piece 14:49

UK Hacking group begin operation Anti - Security

The hacking group whom go by the name of Lulz Security have today released their first Anti-Security operation after teaming up with the ethic hacker group Anonymous.

Lulzsec have been iresponsible for leaking the details from Play Station Network back in May and more recently taking down the Serious Organized Crime Agencies website.

After LulzSec teamed up with Anonymous they made a pledge to take down fat cat companies and controlling governments.

The group published the details they found from the Arizona Department of Public Safety on a popular torrent site meaning the documents will go on forever and be next to impossible to get removed from the internet.

The leak contains many pieces of sensitive information such as passwords and email addresses for the many high ranking people working for the department of public safety including officer number badges.

The likely source of the leaks are from the vulnerable password from several officers as seen in the leaked documents. In result of the leaks the DPS taken their email system and entire website offline.

DPS spokesperson Steve Harrison had confirmed that the leaks seem to be authentic and also said the agency's IT technicians are working on the issues of security. He also stated that he had a tip off that the department is vulnerable.

The group behind this have stated that they aim to publish a new leak in the name of 'AntiSec' each week that will reveal private documents.

Channel 4's Remit 13:06

Channel 4 is a public service television broadcaster and began broadcasting on 2 November 1982. Even though the station is largely commercially self funded, ultimately, it is owned by the public and is originally a subsidiary of the Independent Broadcasting Authority; although now owned by Channel Four Television Coporation which is a public body and came in to operation in 1993.

I have found the stations remit on their website:

"Channel 4's primary purpose is the fulfilment of its public service remit, which is defined in the 2003 Communications Act.

This states that "the public service remit for Channel 4 is the provision of a broad range of high quality and diverse programming which, in particular:

(a) demonstrates innovation, experiment and creativity in the form and content of programmes;
(b) appeals to the tastes and interests of a culturally diverse society;
(c) makes a significant contribution to meeting the need for the licensed public service channels to include programmes of an educational nature and other programmes of educative value; and
(d) exhibits a distinctive character.

The remit was updated by the 2010 Digital Economy Act, which, in addition to the above, requires Channel 4 to participate in a broader range of activities."

Ident reviews 10:13

Above is an ident for Channel 4 Television and was created in 1982. I feel that it is suited to its purpose of  promoting the stations logo and adding personality to the ident. The ident itself is very basic but I feel that the ident is bold and eye catching as with the dark background and the bright colours on the logo itself it is a very good feature. Overall I would say that this is a good ident.


Above is the Sky 1 ident from 1996. Around this time Sky 1 was not a major channel as it is today as the channel could only be accessed via the Sky set top box but now with the platform being more open and with the channel able to be accessed through over providers and means such as Sky Player on the Xbox 360 and Virgin Media Television. I feelt eh ident itself is of a good edited standard but seems different to regular british idents and may have alienated some audiences as it is very similar to the 21st Century Fox ident and may have seemed rather odd for british viewers to see this on their screens.We can see today how Sky 1's idents have chnaged rather drastically and the channel has established itself as a family station. Because of how I don't think this fits in with Sky's programming, I think this is a bad ident.


Above is the BBC 1 Ident for christmas time of 1975. I feel the ident is rather basic and doesn't really cover a theme, it looks to me as if the BBC justadded a few snowflakes behind the spinning globe ident they usually have which you can see below, this is a still shot of their usual ident from the same time. Because of how basic this ident is and thye fact i doesn't seem to fit in with the time and thatr the logo is different to their usual ident, creating bad identification in the use of the ident, I would say this is a bad ident.




Above is one of Channel 5's many new idents which they began rolling out February time 2011. In the last year, Channel 5 have tried recreating their brand image to attract a new audience and so far, I feel they are doing this well, they are trying to capture niche target audiences through a wave of new shoes including many Z list celebrities such as through their OK! TV, The Vanessa Show as well as acquiring programmes such as Big Brother which was sold last year by Endemol after Channel 4 never renewed their exclusive license with the publisher. I would say that this ident is good as it establishes Channel 5's brand and it is generally nice to look at.


Above is the ident for NickToons 2010. What I like about this ident is how it is so incorporated within the brand of Nickelodeon etc. I feel the train idea is that of a good one, where it is all in a cartoon type of format as NickToons air Cartoons to the age range of between 5 years to 10 years. Aswell as this, the ident is to a good editing standard and has a lot of bright colours; I feel that for these reasons, this is a good ident.


Above is the ident of MTV UK from 2010 and is still ran today. It features stripey objects that have a very fluid movement. I especially like the music used in the ident as it matches the movements of what the characters are doing in the promotion. I would say that this is a good ident as it suits the stations personality and how they establish themselves being quirkey yet stylish through much of their programming and the ident can portray this well.


Above is an ident for ITV 1 from 2007. This i still ran today and fits in to a theme of lifestyle idents such as Gardens etc. In this ident we can see a diverse gathering of people from many ages, all having fun and communally sharing an experience, the experience being "in the park playing with bubbles". I would imagine this ident to b played out during daytime television and if so, it allows people to escape and see this nice, bright, happy scene. Overall I would say that this ident is very well suited at keeping the brand of ITV together and portrays this rather well.


The above ident of for the History Channel UK. The ident is portraying the station as a giant book and we see a few historical scenes through this but not inside the book, on the outer edge. I do not quite understand why the station logo is not displayed on this, instead it is just a standard text watermark stating that this is the UK History channel. Overall I would say that this is a bad ident as it doesn't shine through the identity of the station, instead it seems like after the network paid the designer they just through a bit of text above this in a video editing utility, althought this ident is very economical with the long ending allowing it to fill different time gaps. Possible improvements upon this would be to use some brighter colours and incorporate the stations branding a bit more such as the logo.


Above is an ident for BBC 4 from 2005. The ident is a bee landing on some flowers. You can see in this that the bee jumps to various flowers. A few seconds in to the ident I notice that the flower in the top left had expanded, however, in editing it looks as though a bit of the frame had got cut off, I notice this a lot ore that there are 2 to 3 seperate layers being cropped in this production. A part of me feels that this could be the effect that the station was looking for as I think they aimed to magnify the various shots. I feel this is a bad ident as it would seem to the average user that the ident is badly edited and I don't really understand how this ident fits in with the identity of BBC 4, this may be more suited to being aired as a show promo for a gardening programme, on a specialist channel such as UKTV Gardens or a daytime television generic ident. BBC 4 do not air until 7:00PM of an evening.


The above ident is for Sky News from the year 1990. This ident has served Sky News as a brand well, because even in their most recent idents they have a similar theme of large moving letters. However, I think that the ident is lacking personality and is merely used as a placeholder and timefiller for the station. I think that this is a bad ident and it could perhaps use some shots of sky news' presenters and maybe scenes of reporters on location, just to liven this shot up a bit.

The idents I shall be comparing will be the Channel 5 ident and the MTV. I feel that with Channel 5's revamp they're target audience is similar to that of MTV Hit's target audience.

I shall start by speaking about the brand identity that the idents portray. I feel that the Channel 5 ident makes Channel 5 look like a modern day television station. I feel that the MTV ident portrays this also, yet making this seem like a quirky, indie station with the use of the odd characters in the ident itself.

The new set of Channel 5's idents as I mentioned earlier in the description of Channel 5's ident with their refresh of idents, I do not think that the refresh portray the aging of the brand very well as C5 change their branding and logos so often. Whereas MTV's ident portrays their brand well because they have only ever had one major redesign of thei logo, showing the age of the brand but how connected they are with audience trends.

To summarise I feel that Channel 5 are playing catchup and we can see this in the radical changes of their brand identity, but I feel that MTV have established their brand well and can portray this in such an excellent manner in using the latest trends in graphics to keep up with how their audiences feel.