TV animation
There are various forms to Television animation and this includes station idents, cartoon programmes and comedy programmes. An example of a station ident would be the Cbeebies idents, they largely consist of blob like creatures and were most likely drawn in a preliminary sketch and later animated on a computer through computer software such as Adobe After Effects.
A big fan of animated channel idents is the BBC whom use these in various ways across their entire television network. As you can see on the left the BBC 3 ident seems to take many characteristics from the Cbeebies ident. They use a lot of bright, glossy eye catching colours in their idents, this is most likely due to the fact that they were created by the same department or even people at the BBC or by one of their contractors.
In Cinema we see animated films on the schedules all the time, we also see a lot of blockbuster animation films such as Flushed Away, Chicken Run and Toy Story. Animated films can take a long time and they are done in many different ways; the first two films I just mentioned, Flushed Away and Chicken Run were produced by British animation studios, Aardman. Aardman animate using plasticine and real life sets and would take an extremely long time to complete a production depending on how much staff a production has. Toy Story could be done in a much faster framework but Disney Pixar concentrate more on preliminary sketches and animating these on a computer as well as development of a story so the production time can really vary depending on how much a producer wants to put in to a single production; another thing with Disney Pixar is they add many special effects to their productions as well as creating these in 'Disney 3D' and IMAX formats, as well as the standard 2D format.
Advertisers often use various ways to capture an audience and attract viewers to their advertisements to make them more successful. An example of this is 'Compare the Meerkat' which is a viral advertisement for 'Compare the Market (.com)' The advertising campaign is produced by the VCPP Agency. Compare the Market (and ..Market) is owned by the BGL group and compare the meerkat has been ranked the fourth most visited insurance website in the UK. The advertisement more than doubled sales through Compare the Market year on year. This has extended past a television advertisement and 'Aleksandr Orlov' has now got a book, an iPhone application, text and mobile ringtones. The style of this animation is realism as the meerkat looks real as does its surroundings but they are all in fact computer animated.
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Computer Games
Most video games are animated, but there are many different ways that computer games are animated. An example would be Super Mario galaxy which focuses strongly on gameplay, bright attractive colours and the use of preliminary sketches. We can see how characters and items such as the stars could be animated through a sketch or drawing pad connected to a computer and later being animated through a computer as everything has detail but not as in depth as other games such as Call of Duty.Many of the special effects may have also been drawn at first and later animated or they could have been generated through use of computer software. Games such as Call of Duty may have had ideas sketched out on paper etc or drawn on to a graphics tablet but most, if not all of this will have been re-rendered on computer software as the games are very realistic and put a lot of focus in detail.
Mobile Phones
Mobile phones are not really the first thing that comes to mind when people discuss animation but they can be very effective tools when used in the right situations. This advertisement campaign was used to advertise a ringtone for mobile phones for a company called Jamster. There were many complaints about how a penis and scrotum are visible in the advertisement but the ringtone itself was quite catchy and was very popular with children, teenagers and young adults, in that order. The ringtone was premium and required users to pay to use Jamsters service on a weekly basis, users would have to read the small print to know they were infact signing up to a non limited contract which took £4/week from their mobile account. The ringtone was very popular amongst children and this caused controversy as it seemed as though it was aimed at children and with more and more children getting mobile phones they wanted this ringtone without realising the repercussions of this. Another one of Jamsters ventures was called 'Crazy Chick' which involved a dancing chick being charged the same way as the 'Crazy Frog' was although this acted as a screensaver/wallpaper. The frog and the chick were both computer generated but have a motion to them allowing them to move in varous ways, for example, in the advertising campaign 'crazy frog' looked as though he was driving a motorbike although you could not see this.
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